![]() |
| "Objectified" title screen |
“Objectified” is an amazing film about product design in society and how industrial design changed our lives. It focuses on who designs, why people design, and what is the function of design. What is important to keep in mind during this movie, and it is something that is discussed very frequently during the film’s designer interviews, is that design is created because there is a need. Design is created because an object can be bettered, it can be slightly modified to improve a person’s life. Whether it is a small change like a better handle on garden sheers to enable easier bush and hedge cutting, or a medical device that allows vaccinations to be brought to third world countries more readily (I saw this at Ideo when I visited the Palo Alto offices this summer). Content is why is the product needed in the community and how it can be best presented to the using public, while form is the actual product in its finalized state. What I also really liked about “Objectified” was that it talked about how design is utopian. This is something that we have listened to in lecture by Prof. Housefield, but it means that design is never going to be perfect, but is always striving to reach perfection. “U” means no and “topos” means place, thus utopia is “no place” or an ideal land that does not exist in reality. This is a great description of design because everything can be made better.
















